Phisolama Business and Loan Summary

All net income will be invested into the property and business development. Out of the account, approximately one half will go into labor expenses and one half into the upgrading of the property and developing the infrastructure to operate the property as a successful business. All assets purchased such as computer hardware will be assigned to the property and the company.

We intend to re-finance the property and pay off all lenders within a 12 month period from the time of purchase of property. Equity investors can expect to have a return on investment at time of refinance with a projected return on the equity of 5 to 1 over a three year period.

We expect to have an immediate $500,000 equity in the property upon closing. With the current conservative projected appreciation on property of 20% yearly, the value of the property will increase by another $800,000 through the year. Also, should be taken into account are the improvements made on the premises over the year and the marketing of the property to the public as a visitation location and also the improved valuation of the property as an ongoing business concern.

Overview of Property: See http://www.phisolama.com/Hoberg_Picture_Gallery/index.htm for pictures of property both good, average and poor condition. Many more images can be supplied.

Location - Hobergs, California, United States is in Lake County; location is 38°50'37"N 122°43'24"W; elevation is 3,026 feet. Hoberg's is noted for fresh clear air, the climate is mild with over 300 sunny days per year. Located on Highway 175 - Cobb Mountain, Ca. 95426. Near the seacoast, in the mountains, only 100 miles north of San Francisco, near Highway 101 with 55 pine studded acres in the coastal mountains of Northern California.

Total Acreage - Approximately 52 acres

Building area - 96,000 square feet

Guest rooms - 126 guest rooms with full private baths, luxurious new all-wool carpets and the new Beauty Rest Sleep sets. Units are mixed as far as conditions. Modifications, repairs and complete removals are a continuous process at the center.
Current unit numbers as follows:
Motel units 40
Multi-unit Cabins 36
Single-unit cabins - 50

5 Conference/Banquet Halls and large office spaces
2200 sq. ft
1800 sq. ft
880 sq. ft
660 sq. ft
480 sq. ft

3 Food and Beverages Rooms
4600 sq. ft
1352 sq. ft
468 sq. ft

2 Auditoriums
2600 sq. ft
2600 sq. ft

Kitchen
Full Service permitted commercial kitchen

Utilities
Water is provided by a 100-gallon per minute main well pumping to 2 hillside storage tanks with a capacity of 40,000 gallons that provides gravity-fed water to the buildings and grounds. In addition, a 20,000-gallon storage is located at the well right where the water is treated with a chlorination system with injector pump and solids settle out of the mountain water. There are also 3 smaller wells and a hook-up to the local water system as an alternative source or additional supply.

The facility employs its own sewage treatment plant. The plant includes two holding ponds and is designed for 30,000 gallons per day capacity.

A business-owned electrical distribution system will provide proved power to all units at rate lower than PG&E. Emergency power system in place. Estimated for winter utilities under full occupancy range from $3,000 to $4,500 per month. Boilers are propane and electric. A distributed network of 25 water heaters provides hot water to all units, with total capacity of 1,600 gallons. The conference and dining halls in central building are heated by 60,000 BTU suspended gas heaters which are fed, along with the kitchen equipment, by 11 propane tanks (11,700-gallon capacity). The remaining areas of the central building have Dearborn gas wall heaters. Also air conditioning is provided.

For laundry needs, a linen processing plant offers industrial size washer and dryer, along with ample space for folding, etc.

Also on the premises is a carpenter's workshop several storage building, garden sheds, and a small green house.

Additionally there are tennis courts area and large swimming pool area. Estimate renovation costs are $30,000.

Bottled spa water as a commercial venture is a possibility.

Building Descriptions
A 3 story stone and wood frame central building contains nearly 30,000 sq. ft of common resort facilities, including conference halls, auditorium and dining halls, as well as offices and guest rooms.
Two 2-story wood frame motel buildings offer 16 guestrooms each.
In addition there are 8 large wood frame cabins with 3-8 units each, 64 single unit wood frame cabins, two residential dwellings and numerous out buildings. All buildings are in various stages of condition, repair and/or upgrades. The entire 115 building complex sits on 52 acres of mature pines and wide meadows dotted with wild flowers.

Access
The property is located only 100 miles north of San Francisco, off Highway 175 near the pacific coast, in the mountains, near Highway 101 and Highway 29. Airports are close to the property.

Parking
100 outdoor spaces with plenty of space for further parking

Age
The historic Hoberg's Resort was built in stages from 1928 through the late 1960's.
Property has full facilities for intake of visitors.

Payment of the Loan: See also http://phisolama.com/phisolamamilestones.htm and http://phisolama.com/4yearproforma.htm

These income streams support to our ability to pay the loan amounts. The following are one-year average monthly income streams. Because of the variability of the usage of the property due to the seasonal demand, the number will vary month to month with an average for the entire year being expressed here. Each of the below items reinforce the other income areas by accelerating the learning curve, creating new synergies, the possibilities of cross-selling and the expansion of the base of intelligence to focus on all the projects.

1. Food Sales
As the property as full commercial food preparation facilities, we are projecting to sell 150 meals day to visitors and to persons staying on the property at an average of $10 a meal profit. This equates to $1500 a day and $45,000 a month profit. Catering will also be available onsite and even for events occurring offsite - Our gourmet meals will feature fresh produce. Due to seasonal fluctuations of fresh ingredients, the menus will vary.

2. Rentals
Over the course of a year we are projecting a minimum of 40 overnight visitors per day at a net of $50 per visitor per day. This would deliver a daily income of $2,000 or an income of $60,000 per month. We have capacity for 300 persons to stay at the property. During the development phase we foresee up to 100 persons at a time on location. With the availability of comprehensive health transformation facilities, the average daily income amount would have to be re-adjusted to $200 to $1,000 per day per visitor. At $200 per day our income would jump to $120,000 to $600,000 per month income.

3. Workshops
We are projecting to have ongoing workshops on the premises housing an average of 25 persons per workshop with a net income of $50 per person per day for an additional income of $1250 per day or $37,500 a month. Phisolama will offer an attractive yet business-like atmosphere with different sized meeting rooms for conferences or workshops with large venue capabilities - We can provide an intimate setting for smaller and for larger groups with resources for training and facilitation. We can offer a range of workshops and clinics.

As an aspect of our group presentation facilities we intend to create multiple networking events to bring together the professional and financial resources specifically of Northern California. Groups of this nature would include webmasters, events producers, health benefits deliverers, Internet Service Providers, Angel and other types of investors and financial persons. On the basis of these contacts, we expect a substantial support for the various components of this endeavor.

4. Labor Offset
Because of the nature of this project with it's community building and creative aspects we expect to be able to enlist a good core group to develop the property and the businesses. With a team of 15 persons the labor offset for the value of the property as a place to live and use and invest in the success of the operations would be; as a rental - $750 per month, stock distribution - $500, health benefits and other services - $200, for the total of $1350 per person or a $21,500 month labor cost offset.

5. Products
We will be creating a store and gift shop with the whole property functioning as an art gallery with art in all the rooms of the property. With a projected $500 a day net, we will be generating another $15,000 per month income.

6. Modular Housing Sales
We will be building and featuring functional and marketable modular houses for the local market. With sales of 2 units per month and a $30,000 profit each home we expect to be able to increase our income by another $60,000 per month.

7. Daily and Evening Events
The need for an events location in this area is great. We will be attracting persons from San Francisco north for weekends and during the week. We project featuring events 3 times a week. These would be networking and music. With 50 persons average attending at a $20 net per person we would bring into the property another $3,000 a week or $12,000 a month. Dynamic Adaptive Intelligent Environments - VRA - Architecture
Imagine stepping through a looking glass in constant surprising, entertaining change. The Space adapts and changes. You become completely immersed in an Extended Reality Universe. Extended Reality becomes the entire ambient Form of Experience. You Are the Space! The Space is Creative. This is the kind of events space we intend to create for the shifting of consciousness and how environments are capable of interacting with the participant.

We can also accommodate outdoor events for groups up to 300 persons.

8. Stock Appreciation
In the first round, series A we will be raising $5,000,000 on the sale of 10% of the stock. This would give a total equity value of $50,000,000. These funds will be used to develop the project and property. After the first round we will list the stock on one of the exchanges. One of the reasons that we expect to be able to subscribe the offering on a timely basis will be the inherent value of the healthshares and of the health dividends.

9. Healing Arts Network of Sponsors
As an extension of the sale of stock we will market and create a network community of individuals and groups with interest in health and rejuvenation and related values. With a basic $500 sponsorship or one block of stock they will receive stock ownership along with beneficial rights, advertising and marketing benefits. Through our telemarketing and web marketing operations we expect to enroll 5 sponsors or more per day. With a project cost of $100 per sponsor, this equates to a net income of $2,000 day times 24 workdays a month or an additional $48,000 month income. A further value of this member model is the ease of an upsale to visitation and other interactions.
Our Healing Arts Network will focus on creating an alliance of healers and healing facilities. This alliance will facilitate The Network as one of the leading healing centers of the world. We will compile a comprehensive database of healing practitioners, centers and related organizations. We will link with the allopathic community, with county and state agencies, private foundations, and non-profit organizations to facilitate the positioning of The Network as an indispensable component in the functioning of the area's well being.
We will leverage from our pool of expertise and experience into multiple revenue generation opportunities such as: property management, research and development, product distribution, promotion, personal consulting, project consulting, health research and market research published reports.

10. Lot Line Adjustments
Through a process of lot line adjustments we expect to increase the property value from $1,000,000 to $10,000,000 within a one-year period. This would increase the property value averaged over a 12-month period of a minimum of $80,000 a month up to a potential of $800,000 per month.

11. Phisolama Foundation: See http://phisolama.com/phisolamafoundation.html
See our overview for details. As a primary expression of the vision of the project we intend to launch a full-scale marketing campaign to raise funds for our developed project parameters. This income will be in the forms of grants, donations, exchanges, fund-raisers, and other methods. The intended goal amount to be raised is $3,000,000 during the first year for an average of $250,000 monthly.

12. Water Birthing Center
The current going rate for a water birth is around $5,000 per birth. We can have facilities for multiple weekly births. With 4 births per week, we would be able to generate a gross income of $80,000 per month additional cash flow to the overall project.

13. Angel Members Marketing Program
Over the first year we project enrolling a minimum of 3 new member investors a week. With an $10,000 average contribution per member we will generate a gross investment of $120,000 per month with a net of around $96,000. Based on timeshare data, our marketing costs are expected to be 20% of the gross or $24,000 per month with the bulk being spent in the form of commissions to salespersons and for the costs of having qualified investors visit and stay at the property. As part of the start-up operations dovetailing with the other plans of the property will be artist renderings of the development of the whole project. In the second year, we project to increase the investor sales to 10 per week at an average of $25,000 investment each. This equates to a gross investment amount of $1,000,000 per month with a net of $800,000.

Investor Members will want to participate as an investment opportunity as well as for the personal health, cultural, experiential, psychological and other benefits. As an investor into the network, they will automatically receive health dividend benefits.

All investors will receive "beneficial rights" that they can use for themselves or be offered to someone else. As the network expands its base of operations, benefits to the members will be continually expanded and upleveled.

14. New Building Development
We will be developing new construction on the undeveloped parcels with a presale in the form of "healthshares". We will be building at least 10 new structures with a minimum of 3 bedrooms per building. Using our model of selling healthshare rights at $5,000 per week, we will be able to make a gross income of $7,500,000 on the property development. A key point in the sales of the healthshare units are the benefits accorded within the rest of the property as well as the long-term benefits of profit-sharing and health support the year round. Averaged over a three-year period, we have an average income of approximately $200,000 per month.

15. New Business Operations
As a business incubation center we will be housing multiple businesses on the premises. With a rental rate of $2,000 per month, the income would be $10,000 or more per month. This is in addition to a large ownership position in the businesses.
A. "Freed The People" Consumer Certification Label - Slavery-Free Sweatshop-Free Goods Certification Label
B. Sound studio for recording artists. The facility would be an ideal location for recording artist to come and stay with group for a period of time to record their music and also to do a music video other business related to the project on the premises. This would not only provide income in the rental of the sound studio but also for the staying on the property and for food, etc.
C. Pre-production, postproduction and production facilities for film and video. The property would be an ideal location for a film or video group to co-create for a period of time in a focussed distraction-free environment. For pre-production planning, production and filming the larger rooms could easily be set-up as a film stage with other buildings set-up for editing and other functions. A straightforward commercial for example, might pay $20,000 a day for the partial use of the facilities.
D. Awe Video Networks. Awe Video Networks is conceived for the purpose of initiating a network of on-site local video production and distribution outlets. Awe Video can be characterized as an educational source and a clearinghouse for short videos directly forwarded from our servers through our director's network. This network of directors will produce and distribute the content using our Awe Video portals and through our marketing technologies and methodologies. We are structuring the Awe Video Network to be robust and completely decentralized using a peer-to-peer structure.
E. Phisolama Healthshares. This is discussed in more detail in the business plan.
F. Art Gallery througout the facilitiy
G. Interdependence Day launch. New global holiday.
H. Holo'Script. Data management system for media production and script development.
I. Genii Club. Genius enhancement technology and support network.
J. Quabbalistic Quintessences. The next level beyond Bach Flower and homeopathy remedies
K. MD..EXL... Multi-Dimensional Exchange Link.
L. Modular Homes
M. Virtual Universe

Average Maximum Monthly Income and Appreciation Totals:

1. Food - $45,000
2. Rentals - $60,000 up to $600,000 after health benefits facilities developed
3. Workshops - $37,500
4. Labor Offset - $21,500
5. Products - $15,000
6. Modular Housing Sales - $60,000
7. Events - $12,000
8. Stock Appreciation in the first round $416,000
9. Healing Arts Network of Sponsors - $48,000
10. Land line adjustments - $83,000 to $830,000
11. Phisolama Foundation - $250,000
12. Angel Investors Program - $100,000
13. New Property Development - $200,000
14. Water Birthing Center - $80,000
15. New Business Incubation Operations- $15,000

Potential Maximum Appreciation and Income in Total

$1,416,000 Per Month of Income and Appreciation
$16,968,000 Per Year of Income and Appreciation

Underlying Values of Property

There are several ways to determine the underlying value of the property. From these replacement cost should be subtracted the deferred maintenacne cost at an estimated $500,000. Using a straight look at the asset's inherent value yield the following analysis.

1. 85,000 Square Feet of buildings at $100 square feet replacement costs - $8,500,000

2. 55 acres on 6 parcels at $50,000 per acre - $5,250,000

3. Commercial Zoning of Resort - $200,000

4. Equipment, beds, etc. - $150,000

5. Business income potential - $2,500,000

6. Land Line Adjustments -$1,000,000 to $10,000,000

7 New High Capacity Septic System - $150,000

We will maintain the latest capabilities for marketing and for publicizing our services and facilities including (marketing machine):
Complete Internet Facilities
Complete facilities for preparation and delivery of multimedia presentations in formats including on-disk presentation, live presentation and video presentations.
Complete desktop publishing facilities for delivery of regular reports, marketing materials and market research reports and anything else.
Newsletter or electronic newsletter services, and special on-topic reports

Internet Structure - See our Internet Development Plan

The first layer is for the general public providing an awareness and interest as to what we are doing and what we are offering.
The second Layer will be available to the members. Components will be available to both investor and non-investor members and sections available only to investor members.
The third layer will be available to the staff and selected areas to the investor members as it pertains to the operational status of the company.
5 interrelated Internet portal spaces will be opened
1. .com is the business and investors opportunity module. Focused, no outside links. Take prospective directors deep to the sale. More serious.
2. .net is the direct Member portal. Contact rich. Low-key advertising, High traffic. Fun and experiencely interesting. Clickthrough advertising at website is projected to average $.50 per visit.
3. .org is our service portal, providing a pathway to us through our outreach into the communities. Through this portal we can provide a forum for the sharing of activist ideas and other communications such as direct video to policy-makers.
4. .tv infomercial/intermercial marketing campaign.
5. .biz are designated for the commercial users
Promotion and Publicity
Our general intention is to make the activities of the company known and well thought of by honestly disseminating information wherever appropriate. The company will give priority to maintaining positive relations and open communications with public and private agencies in any area we are operating in, as well as with the public at large. The company will specifically set aside personnel and resources for maintaining public relations in these areas.
The businesses will launch through the five portals forming the network website and with documentation establishing our positions and the launching of our BRAND (see section on branding) and through press releases and other announcements.

Marketing

Currently, the United States spends about 1.5 trillion dollars for healthcare, and the projections are that it will double in less than 10 years.
The sad tragedy is that we are spending all of this money on disease management focused on drugs and surgery, and our return on this investment is profoundly poor. More and more people do not have the energy they need to get through the day while millions of others are suffering with painful crippling diseases because they have violated basic health principles.
Often, negative health and lifestyle choices are made because of a lack of knowledge. We are committed to give to members the tools to become a major force for good health and to alleviate disease and suffering.
The current alternative and complementary health industry is over $30 billion per year in the US alone. The timeshare industry is also a multi-billion dollar industry.
To fulfill the first phase of investor funding we need 250 investors at an average of $20,000. This is out of a potential market of over a million persons and organizations. We will be marketing worldwide to persons, corporations and other organizations attracted to health and rejuvenation and/or are looking for a good investment opportunity. Phisolama plans to focus on qualified investors around the world who fit the key profile for having an interest in health and rejuvenation.
These prime member investors are high-net-worth investors, typically possessing a net worth between $1 and $10 million; 90 percent are self-made, and own their own businesses. They represent a pool, together with the richest families in the United States of about $8.2 trillion in net worth derived from approximately 3.4 million households. The angel investor market is very large, around $40 billion a year.
As both members and investors we expect a significant number of these members to want to participate as an angel type investor, that is being to the company not just funds but also contacts and expertise. They may also want to contribute recruitment support and assistance in developing strategy and business plans.
A study of approximately 600 investors tells us that they are looking for something they can identify with. They are looking for something that provides fun. Everyone seems to imagine that these investors are looking only at a return on investment. Return on investment is important, but these investors are looking for much more. Having already displayed their ability to make money-which has positioned them to be able to invest again-they are looking for something they can get involved in, something that excites them, something they can embrace, understand, and identify with

.
Marketing Plan - Short form
With an aggressive marketing program we expect to subscribe a $1,000,000 offering within a 60 to 120 day period.
Why Market a Health and Rejuvenation program as a direct offering?
Our offering gives an investor an opportunity to benefit from the success of the organization and for the member to receive needed health and life benefits at the same time.
Our direct offering will not be marketed differently than any other type of investment opportunity. There are some key marketing advantages to a direct offering:
Internet Resources: We can market our opportunities to members and investors directly. There are numerous "bulletin boards" that cater to private investors. The companies that have the most success with Internet based marketing resources are the companies that have legal offerings in place.
Brokerage Resources: Through brokerage firms we will network our offer, our Health Opportunity directly to prospective members/investors.
Sphere of Influence Resources: With our Direct Private Placement everyone becomes a potential member and investor and referrer: customers, accountants, lawyers, employees, trade groups, stockbrokers, members of the Chamber of Commerce, etc.
A direct offering is a practical and legal method to solicit and accommodate investment participation from members.
We will focus on well-chosen high-income individuals in the United States, Europe and Latin America. These are the key or core members of The Phisolama Network.
Phisolama's REIT operations will broaden its coverage by expanding into additional Human Renewal areas and additional markets (Latin America, Far East and Western Europe).
Phisolama will provide the expertise to develop new distribution and new segments into new markets. This will take the form of high-level networking, market and project-based outreach. We will develop the deep expertise a high-technology/high-touch company needs to develop new services to new market segments. See our extensive marketing sections.
We will be focusing initially on high-income individuals, corporations and organizations who know the value of good health and rejuvenation practices and habits.
An important group of potential investor members are executives in larger corporations. These are marketing managers, general managers, sales managers, sometimes charged with international focus and sometimes charged with market or even specific channel focus. They do not want to waste their time or risk their money looking for bargain information or questionable expertise. As they go into markets looking at new opportunities, they are very sensitive to risking their company's name and reputation.
The investor/member will be able to purchase a property by renting it from the company with the rent going towards the purchase of stock along with the beneficial rights accumulated. So for a rent of say $4,000 a month they could be virtually be living a place, renting it out for profit while it is not being occupied and be permanently buying the exclusive rights to the structure while the company maintains the underlying ownership.
Sections of Marketing Strategy
Branding To the Wealthy
Viral
Gifting
Publicity
Mass Media
Classified
Fax,
Print,
Audio and Video,
Conferencing,
Commercial Bulletin Boards
Customer Service
We will be setting up a telemarketing operation both localized and decentralized to handle prospective and present members to address their questions and concerns.
Responses from customers indicate that our product and service will enjoy an excellent reputation and demand and we fully intend to amplify this perception. Relationships with leading companies and directors will substantiate the fitness of Phisolama for considerable growth and accomplishment.
Phisolama's marketing strategy is to aggressively promote and support the marketing of Phisolama's presence through
1. Unique, attractive and simple features look and feel
2. Benefits clearly communicated
3. Establishing a strong or dominant market position
4. Joint Ventures with all sorts of allies

Tracking of the Advertising and Promotion
Once we've designed the sites, integrated the order processing system, etc. and everything is tested properly, we start advertising (the marketing campaign). No matter how we promote (free or paid sources), the MOST IMPORTANT factor is we make sure we have our tracking systems in place so we know what's going on once the promotions begin and the traffic hits. We are spending valuable time and money on this and we do not want to do any guesswork. We want SCIENTIFIC numbers telling us what's going on, what's happened and what we need to do to increase sales and profits. We want to know which of your ads and promotions are generating the most traffic and even more importantly, the most sales (what's making money - plain and simple). Without this information you're really just flying blind and wasting your time and money.
In order to maximize our return on our investments (ROI) in advertising, we will carefully monitor:
1. Unique visitors generated by each ad or promotion
2. Number of sales generated by each ad or promotion
3. Which ads are generating the most traffic and sales?
4. Cost-per-click, cost-per-sale, and clicks-to-sales ratios for each ad or promotion
5. Return on investment, or ROI, for each ad or promotion
6. Those are the most important bits of information that we will monitor on a minute-by-minute basis. Aside from ROI, our most valuable statistic is the clicks-to-sales ratio because it gives a great indication of the "quality" of traffic that is being generated by each ad or promotion. For example, we run the same ad in 2 different but supposedly "targeted" e-zines. One of the ads is resulting in an average of 1 sale per every 36 visitors, and the other ad is only generating 1 sale out of every 152 visitors. This tells us, which of these e-zines we prefer to advertise in.
7. We can make just as much money off of our "free" promotion tactics as we do with our paid (maybe more). It's not just about saving money; it's about saving time as well. That's why we will track every and any type of promotion. For example, let's say we have a newsletter or e-zine and in it, you have links for various affiliate programs or articles at your own site that sell something indirectly. You can track to see which TYPE of article or promotion did the best. If an article about e-zine advertising was 3 times more effective at bringing traffic BACK to our site then an article, you will know to spend the majority of your time posting and distributing the e-zine article.
Once we have the tracking system setup, it will only take minutes to analyze the results and know what's working, what isn't and WHY.
Services and Benefits to Members/Investors to include:
Visitations to our retreat centers for comprehensive health and rejuvenation services and support and for experiential renewal. We will be developing a program whereby they can lease out space for income sharing.
Access to advanced healing and rejuvenation technologies and knowledge.
On-going year round health support through our Internet presence and our "Healing Arts Network" and multi-media consultations.
Educational Modules - Training through our Internet portal of classes in a wide range of subjects. (see http://www.iups.edu for our working system)
Exclusive Club Owner Memberships
Strategic consulting: We support members as an extension of their regular healthy care regime. This begins with an understanding of the member's situation, objectives and constraints. We then present to the member recommendations sifting through new and established healing developments
Life Plan consulting: Life consulting offers a member a way to harness our specific facilities and use our expertise to solve specific wellness issues and to develop and implement life plans.
Associate with other successful health-minded persons
"Radiant Health" I-book/CD Educational Packages
Wellness Insurance
Discounts on products and services
Access to participate in our "social club".
Profit sharing in the form of "Health Dividends
Sharing in the capitalization of the company in the form of equity appreciation
Our centers will fulfill three additional related functions:
Staff will be approachable and accessible for sharing of information about the workings of the human body itself, knowing that health maintenance and prevention of disease depend significantly on the understanding of those workings on the part of the individual.
Likewise, staff will offer education in both natural medicine and conventional modalities wherever appropriate and within bounds of law.
And, we will actively seek out practitioners who are the repositories of 'expert wisdom' in their fields of practice, first to honor and to learn from them, second to insure their wisdom is handed down to the next generation or is otherwise preserved as the treasure we acknowledge it to be.
Some Potential Life and Health Benefits:
Delaying old age
To release fatigue
Relieve pain in the body
To increase the capacity of the eyes
Promote all tissues
Increase body strength
Increase stamina
Add years to life and life to years
Bring normal sleep
Strengthen and vitalize the skin
Protect skin from infection
Increase immunity
Develop life plans
Modeling of lifestyle changes
Planning of personnel resources
Researching optimal practices and benchmarks
Business Set-up - Phase One Milestone Summary
Full Project Management Business Plan
Full Accounting Set-up
Office and Equipment Purchase and Set-up
All Marketing Documents and Launch of Publicity Campaign
Network of Health Resources Established
Marketing of Network Club Memberships
Website for public, members and company
Research and Development and implementation of the Universal Wellness Model
Setting up of REIT
Visiting of Members
Membership Sales via Brokerage Houses
Timeshare-type Presentations
Key alliances and joint venture partners
Health and Wellness Activist groups
Companies with already existing networks
Insurance Companies
Barter Organizations
Publishers
Marketers
Webmasters
ISPs
Phisolama Health and Rejuvenation Network Private Placement Healthshares
$55,000,000 Healthshares Raise
A Series - 10,000 units at $500 unit
B Series - 100,000 units at $500 unit
C Series -
Hawaii Health And Rejuvenation Network, Inc. is the holding company for the creation of a State of The Art and Traditional Health and Rejuvenation Center and Creative Business Incubation Center.
Phisolama specializes in providing state of the art health and rejuvenation services and facilities. We will provide facilities for investor members and non-members to receive full and comprehensive health and rejuvenation support offering a variety of tried and tested and state of the art programs to prevent and cure health problems. A stay at our retreat centers will provide all the benefits of the finest healthcare check-up with the two distinct bonuses of the most relaxing therapeutic break and encouragement to adopt a healthier lifestyle that lasts all year.
As a true health alternative we will offer a high level of practical experience, know-how, contacts and confidentiality. Members will realize that working with Phisolama is a more professional less risky way to develop new levels of wellness.
Phisolama's direction is to work to empower those human beings who find themselves either by necessity or by choice on a course of shouldering responsibility for their individual health and the health of those around them.
Phisolama programs includes provision for matters pertaining to mental health as well as physical health; includes provision for those with apparently permanent disability or impairment, as well as for those presumed more readily capable of full return to wholeness and 'normal' living; and includes provision for those working to overcome substance or behavioral addictions. Compassion is the guiding spirit, "First do no harm," the guiding principle.
Phisolama will provide for members and non-members an atmosphere and practices conducive to deep healing. This center will include the services of natural medicine practitioners currently outside the mainstream, as well as the best of technologies and modalities mainstream medicine has to offer.
We will work to rend the veil of obscurity surrounding health matters for our members and for the general public. We recognize that stress itself is a non-trivial contributor to illness and to the progression of illness, and that making the mysteries of health comprehensible to the human being whose health it is can reduce stress, and thereby optimize opportunity of full recovery and restoration to wholeness.
Health is a topic that crosses all boundaries; and increasingly, influences that may impact on our human health may originate in any area of the globe. Orthodox medicine in the industrialized world is confronting a rise of public interest in holistic medicine, often involving modalities that have long been traditionally utilized by human beings in less industrialized nations. This provides particular opportunity to select from among many cultures those health practices that work.

Phisolama will identify, validate, and make known previously discovered approaches and previously devised techniques that show potential to help the membership, right now. We will support resolution of on hold questions of research, knowing we are likely in this way to identify helpful approaches to human health that have, for whatever reasons, previously fallen through the cracks. We will seek to identify, illuminate, and make known existing impediments to health that are hidden in plain sight and will work with and support individuals and organizations already involved in sounding the alarm on heretofore unrecognized health factors.
Phisolama, knowing the natural state of Earth and the natural functioning of human bodies are inextricably interwoven, will monitor for indicators of health-affecting shifts in environment and ecology, study to understand them and communicate them to the members as warranted.
Following an illness, a retreat is the best way to recuperate: all the peace and quiet imaginable, plus the option to participate in the most varied and advanced activities programs & a sure route back to wellness through learning how to live more healthily.

Some visitors will choose to consult our dietetic department, simply to improve the quality of their lives through correct nutrition or to achieve a specific goal, such as the best way to lose weight safely (and keep it off). The network's range of medical services and a wide selection of the world's most outstanding alternative therapies, from biofeedback to Thai massage support this facility.
As for businesses a healthy management team gives any organization the best chance of optimum performance and thus that vital competitive edge. To look at it another way, the value of its board directors' health to any business is incalculable.

The Network will offer a variety of ways to combat the overworked executive's major enemy, stress. We will offer tailor made programs for stress management and personal training.
We are builders of a whole-being business. The businesses we build together add value to our members by helping our members improve the quality of life. The successful implementation of our wellness business model will allow our members to develop stronger relationships with their families, friends and workplace.

We will create a customized architecture for each member weaving together three distinct competencies to frame and drive toward a creative and wellness-centered solution. The success of our strategy, design and technology fusion will be demonstrated through our component-based and field-proven service model. Our value designs are targeted to the member's needs and the pressing questions each face. We seek to develop long-term solutions that will enhance our member's life by employing the strategic evaluation of each member's optimal health pathway.
Phisolama's advantage is that we provide on site state-of-art facilities coupled with ongoing year round high-level support.
Phisolama's REIT will broaden its base by expanding into coverage of additional markets (Latin America, Far East, Western Europe) marketing to high interest individuals and groups.
Phisolama will be priced very competitively with the name-brand spas. The pricing fits with the general positioning of Phisolama as providing the highest-level expertise for the lowest cost.
Phisolama is in the business of providing an alternative health and rejuvenation services coupled with a business environment and a social club.

Use of facilities and amenities

In our business plan we summarize the key projected financial forecasts, performance indicators, and results of operations, cash flows and general presentation requirements for equity financing of $5,000,000 for the purchase and set-up construction and operations. Primarily, the proceeds will be used for land development, facility design and further construction, marketing and advertising campaigns, hire and train employees and provide working capital for the company and its planned subsidiaries.

Phisolama will redefine the industry by our unique up-scale full service health, fitness and social club. The service will be open 24 hours and 7 days a week. Phisolama will redefine the industry by building a reputation for being state-of-the-art facilities offering the most comprehensive range of equipment and services. Phisolama will encourage members to accomplish a holistic approach to health fitness and rejuvenation.

Competition comes in several forms:
1. The most significant competition is no program at all, individuals choosing to do it themselves. They do this on their own, as part of their regular life activities. Our key advantage in competition with the personal approach is that people are already overloaded with responsibilities, they don't have time for additional responsibilities in new health development. Also, Phisolama can approach alliances, vendors, and channels on a confidential basis, gathering information and making contacts in ways that individuals can't.
2. The high-level prestige Spas: These are essentially generalists who take their name brand into specialty areas. We compete against them as experts in our specific fields, and with the guarantee that our clients will have the top-level people and equipment supporting them.
3. The third general kind of competitor is the local boutique centers
4. The fourth kind of competition is the treatment-specific centers.
The "health and rejuvenation industry" is pulverized and disorganized, with hundreds or thousands of smaller organizations and individuals for every one of the few dozen well-known locations.
Participants range from major international name-brand locations such as hotel spas to tens of thousands of individuals offering a health service. One of Phisolama's challenges will be establishing itself as a leading health and rejuvenation organization.
1. The high-level prestige spas:
Strengths: International locations managed by owner-partners with a high level of presentation and understanding of general business. Enviable reputations that make purchase an easy decision, despite the very high prices.
Weaknesses: General business knowledge doesn't substitute for the specific market, channel, and distribution expertise of Phisolama Network, focusing on high-interest markets. Also, fees are extremely expensive. Through our Networked decentralized structure and through our investor opportunity, our programs will be extremely well positioned on a cost basis.
At the highest level are the few well-established major names. These companies charge very high rates for consulting and for providing the high-value environments, and maintain relatively high overhead structures and fulfillment structures based on high service and environmental costs.
2. Detox Centers
Strengths: International, specific market knowledge, permanent staff developing market research information on permanent basis, good relationships with potential client groups.
Weaknesses: Market numbers are not marketing, not channel development nor market development. Although these companies compete for some of the business Phisolama is after, they really will not be able to offer the same level of understanding at our high level.
3. Market specific or function specific experts:
Strengths: Expertise in market or functional areas, for example, an acupuncture center. Phisolama should not try to compete with these groups. These are potential members of the Healing Arts Network.
Weaknesses: The inability to spread beyond a specific focus, or to rise above a specific focus, to provide actual broad base expertise, experience, and wisdom beyond the specifics.
4. Organizations that do research and development:
Strengths: Original Therapies
Weaknesses: Most healers are terribly overburdened already, unable to find incremental resources in time and people to apply to incremental opportunities. Also, there is a lot of additional risk in market and channel development done in-house from the ground up.
Health and Rejuvenation Services and Facilities Matrix
This will provide as a dynamic database support for the comprehensive linking of needs and services available various on-site facilities and programs.
Modern day jet age lifestyle has had numerous effects on the human body in terms of the prolonged stress it causes, both physical as well as mental. Along with this, the present day urbanized food habits including the continuous usage of artificially prepared and preserved foods, have also contributed significantly in increasing the level of toxins in the body. Generally, the body has its own mechanism of dealing with these toxins / free radicals from time to time. Unfortunately, when these toxins are accumulated over a long period of time, they lead to various disorders such as Arthritis, Bronchitis, Cardiac ailments, etc.
Experience the best of health and rejuvenation, offering the world's most time tested and effective systems of prevention oriented natural health care, including scientifically verified programs that address chronic disorders. Our powerful purification treatments help remove the damaging effects of stress, fatigue, impurities, and environmental toxins, thereby stimulating the body's natural rejuvenating abilities.

With a real sense of privacy, luxury and exclusivity Phisolama will take a holistic approach to the member's well being, combining ancient eastern therapies with the latest Western techniques to encompass mind, body and spirit. The Network offers treatments for everyone from weight loss and stress reduction to total relaxation and pure pampering.
Learn about our full range of programs that allow you to grow in lasting health. From rejuvenation programs that help prevent disease to extended programs that target specific chronic disorders, you choose the program that meets your needs.

Relax with our extensive range of treatments such as Thai massage, Body Wraps, cleansing, firming and relaxing facials and Oriental foot rituals. Improve your fitness with Tai Chi, Qi Kong, Pilates, and personal-training classes or in the fully equipped gym. Calm and heal your mind and body with complementary therapies and medical services such as Che Nei Tsang, Mind Training, Shiatsu, Watsu, Reiki and many others.
Spa cuisine of Asian and Western specialties prove that low calorie, nutritious food can be a gourmet experience. Fruit and vegetables from an organic garden feature on the delicious menu. Should one need to lose weight, a qualified dietician can recommend a realistic program in order to help you achieve your target. Cleansing diets will also be available.

Some Facilities of the Property - Long Term

Spa and Massage Studio
Facility Indirect Construction Costs
Facility Direct Construction Costs
Hair Salon
Roman Baths Steam Room
Showers
Phisolama logo work out clothes, caps and quality apparel
Newsletter
Atrium health, juice bar and health product shop
Private Office rooms with computer workstation, hi-speed access fully functional printer/fax. Members can stay for an extended period and stay in touch with work.
Extensive library
Lifestyle center
Heated pool and Jacuzzi
Forum Lounges Sofa and lounge chairs will offer our members an opportunity to enjoy an atmosphere informal networking, reading and social discussion
Pool table and game room
Theater
Fitness an Lifestyle enter
Advanced free weight center
Cardiovascular conditioning machines, including stair climbers
Fitness Testing Center to record blood pressure, body fat composition, weight and body measurements Nutritional program
Infrared Heat Therapy Sauna - All redwood dry saunas, located with shower area. Our infrared Heat Therapy provides soothing heat quickly and penetrates deeply to alleviate muscle tension, induce deep relaxation and assist in relieving pain, aches and strains.
Eventually, facilities will include indoor and outdoor saunas, outdoor pool for relaxing and sunbathing, steam rooms, plunge pools, hydro pools, gym, Watsu Pool and more. The medical and complementary therapies and facilities offered will allow full attention to be given to the mind, body and spirit to help achieve overall health and wellness.
Sample Programs
1. Adventure Spa
a. Hiking
b. Horseback Riding
c. Boating
d. Water Skiing
e. Other
2. One Day Raw Food And Beauty Introduction: This one day introduction will give the opportunity to understand why live foods are best for our personal health as well as the health of the Earth, learn how to prepare a delicious raw breakfast, lunch, dinner, plus enjoy a beauty treatment in spa and salon.
Package includes:
60-Minute Introduction to Raw Food class.
2 Raw Food preparation classes (breakfast, lunch)
Raw Health class-- Practical Advice For Vibrant Health
Any 3 hour Beauty Program -OR-
Therapeutic Massage and body shampoo, or mud bath
Raw food breakfast, lunch and one fruit or vegetable juice
3. Day Raw Food and Beauty Intensive
4. Raw Health Rejuvenation Week
5. Two Week Total Revitalization Retreat
6. Wellness Consultations - Consultations to assess overall health & well being and to suggest an appropriate treatment schedule.
Testing including
a. Tests to identify viruses, bacteria, parasites (bowel and liver)
b. Elimination of parasites (if present)
c. Tests to identify deficiencies
d. More
7. Total Rejuvenation Program
8. Harmonizing your natural rhythms
9. Specialized Programs
1. Hypertension
2. Arthritis
3. Sinusitis
4. Circulation
5.Obesity - The most common nutritional disorder of modern age, this condition is characterized by excess accumulation of fat in the body. Continuous indulgence in high fat foods, fried items etc., along with sedentary life style results in excessive fat getting blocked in various body channels causing a number of metabolic disturbances such as hypertension, diabetes, irregular digestion etc. Deep dry massages with herbal powders and pastes, Synchronized massage with specific oils, steam bath etc., mobilize the accumulated fat where as specially designed diet and yoga programs prevent its further accumulation.
6. Digestive Disorders - Ayurveda considers indigestion to be the root cause of almost all the diseases. So proper management of digestive impairment in the initial stage itself prevents the onset of many other major illnesses in later stages of life.
7. Stress Management
8. Respiratory Disorders
9. Cosmetic Problems
10. Headaches
11. Diabetes
12. Low Back Ache
10. 3 Day Raw Food and Beauty Intensive
For three days and nights the member will learn the "why's" and "how to's" of the raw food diet and lifestyle. This is an intense learning experience balanced with relaxation and pampering in our beauty salon and spa. Gain the knowledge to bring vibrant health into your daily life!
Diet and lifestyle classes
How, When And Why To Eat Raw Food,
The Causes Of Health,
Choosing What To Eat,
The Cause And Cure Of Dis-Ease,
Transition Diet,
Food Quality,
and much more
Includes:
Live food meals plus fruit or vegetable juice daily
massages including a therapeutic massage
1 four and 1 three hour beauty program
colonic treatment
Unlimited use of the steam room, sauna, Jacuzzi and pool
meditation and relaxation classes
evenings of music and dance performance
Sunrise walks
11. Raw Health Rejuvenation Week
Gain the knowledge and experience for positive healthful change in your life. During this healing week you will have 3 days juice fasting and colonic and four days of delicious tropical fruits and live food cuisine to cleanse and rejuvenate - Body, Mind and Spirit. Along with coming to know the raw lifestyle "hands on", you will enjoy revitalizing yoga, and a host of massages and treatments to relax and beautify.
Package includes:
raw health diet + lifestyle classes
raw food preparation classes
private health consultation
live food meals plus juice daily
juice throughout the day on fasting days
colonics
massages including therapeutic
2 four and 2 three hour beauty programs
use of the steam room, sauna, jacuzzi and pool
meditation and relaxation classes
evenings of music and dance performance
sunrise walks
12. Two Week Total Revitalization Retreat
For those wishing to have a total "live food experience", thoroughly relax and rejuvenate on all levels, address long standing health concerns, or simply lose a few extra pounds, You will not only learn about and experience this powerful way of life, you will also have enough time to activate change and really begin to feel the difference it can make in your life. Relax in natural surroundings, get to know our friendly staff, feel the power of raw foods in your body, and lay the foundation for a lifetime of vibrant health.
Package includes:
raw health diet + lifestyle classes
raw food preparation classes
private health consultation
live food meals plus juice daily
juice throughout the day on fasting days
colonics
massages including therapeutic
3 four and 4 three hour beauty programs
unlimited use of the steam room, sauna, Jacuzzi and pool
meditation and relaxation classes
evenings of music and dance performance
sunrise walks
The "Raw Food" or "Live Food" diet consists of fresh, uncooked plant foods, organic whenever possible. The diet allows the body to heal and cleanse while nourishing with the highest quality fruits and vegetables.

Our goal is not only to help you feel better and have an enjoyable vacation, but to share the knowledge to keep yourself vital and healthy once you return home.
Rejuvenation Program
The purpose of the Program is basically to create and maintain the most effective level of metabolic function by taking in and ABSORBING EFFICIENTLY OXYGEN AND GLUCOSE, DECREASING FREE RADICAL ACTIVITY AND IMPROVING CIRCULATION, particularly in those areas of the body where it is inadequate. As a result this program can work with many different diseases.
THE TREATMENT PROGRAM INCLUDES:
the intake of combinations of supplements and homeopathic remedies
intermittent hypoxia therapy
acupuncture
diet
THERE ARE PRACTICAL WAYS OF ACHIEVING A REDUCTION IN FREE RADICAL ACTIVITY AND AN IMPROVEMENT OF THE BODY'S ABILITY TO ADAPT TO ENVIRONMENTAL STRESSES:
Reduce the body's intake of oxygen (intermittent hypoxia therapy and anti-hyperventilation breathing technique)
Reduce calorie intake (slimming program)
Reduce body temperature (by training in a cold environment - water, air)
Anti-oxidant therapy
THE PROGRAM HARMONISES YOUR NATURAL RHYTHMS
We use artificially created rhythms of the influence of the various natural phenomena. This may involve the gas mixture we breathe, light, water, temperature, vibrations (bioresonance), even homeopathy, diet, supplements and acupuncture geared to a particular rhythm. A tailor-made program can normalize your hormone balance and bring order to the body's biochemical chaos.
The Program helps restore the health, harmony and function of the cells in the body.
THE PROGRAM IMPROVES CIRCULATION by using intermittent hypoxia therapy, supplementary vitamins (specially designed to normalize the hormone prostaglandin and decrease the hormone prolactine) which is important in the onset of pre-cancerous conditions.

The Program is effective for those undergoing radiotherapy (patients undergoing radiotherapy)
THE PROGRAMME GUARANTEES: an improvement in general well being, a decrease in water retention, elimination of toxins and relief of depression.
SOME SPECIALISED THERAPEUTIC TREATMENTS
Spinal & Muscular Therapy - A range of combination back treatments to restore a sore and problematic back. These treatments use an imported Vibration Swing Extension Bench from Germany, European moor/mud pack wraps, therapeutic massage and manipulative therapy.
Moor/Mud & Fango Treatments
Mud and fango are used therapeutically to help ease joint problems, pain and muscular tension, arthritis and rheumatism. Applied as heat packs onto problem areas such as shoulders, knees, elbows, hips, etc.
Leg Treatments
Moor/mud packs applied to legs that are either tired/heavy, swollen or suffering from vein problems. Combined with therapeutic or lymphatic massage depending on the condition.
Hydrotherapy
The use of water based healing treatments such as underwater massage, electro-galvanic treatment in a specialized bath, vichy shower, blitz shower and therapeutic European & Thalasso baths.
Oxygen Therapy
These treatments consist of either inhaling oxygen for a required time or soaking in an oxygen bath so as to provide a burst of oxygen to the system that can give relief to conditions such as exhaustion, immune suppression, and depression.
Body Massage
Relaxing
Therapeutic European
Foot and Leg
Underwater Massage
Body Wraps
Full Body Masque Wraps
Choose from a wish list of divine body wraps using moor muds, seamuds, seaweeds, herbal extracts and even a luxurious Milk & Honey Velvet skin wrap. These may include body scrubs, Vichy shower & or post wrap creaming (some have facemasks and hairwraps), rich in nutrients, softening and smoothing to the skin.
Body Pack Wraps
Wonderful European Fango & Moor/mud are applied as heated packs onto the back area, then you are cocooned and afterwards massaged.
Body Exfoliation
A range of partial and full body exfoliations using a seaweed body rub, sea salt scrub, jojoba scrub or walnut scrub, followed by either an application of moisturizer or a massage
Combos
A collection of packaged treatments from the spa menu consisting of scrubs, marine facemasks, baths, Vichy showers, body wraps, and massages.
Marine Face Mask
A range of seaweed enriched facemasks to moisturize, nourish and firm.
SPECIALTY SPA TREATMENTS
Vichy Vitaliser
A Vichy shower to stimulate skin, muscles and circulation. Full body revitalizers.
Energy Boost
For those in need of energy and vitality - oxygen inhalation, followed by a massage.
Vichy Body Bliss
Let spa heaven open & rain softly on your body whilst a therapist gently massages you from top to toe.
Purely Oxygen Bask in an O2 bath followed by O2 inhalation for energy and stress relief.
Cellulite/Slimming
A unique set of treatments to help in cellulite management and body firming and toning. Comprising baths; body scrubs; underwater massage; body wraps and partial body wraps.
Slimming Starter
Cellulite Success
Body Firming & Toning
BALNEOTHERAPY/ EUROPEAN BATHS
Soothing & Relaxing - Hayflower, Valerian, 'Sedative'
Revitalizing & Rejuvenating - Chestnut, Juniper, Pineneedle, Rosemary
Moor / Mud Rebalancer
This bath uses a nutrient rich extract from the residue of ancient plants and trees. Very good for aching muscles/bones, arthritis and in hormone regulation.
BATHING DELIGHTS
Bath & Body Balm
A relaxing, revitalizing or moor/mud soak followed by a massage.
Luxury Bathing Bliss
Aroma of your choice, glass of bubbly, candles. For one or for two.
THALASSOTHERAPY BATHS
A choice of baths, using seaweed products, to Relax, Revitalize, Remineralize and Balance.